Strategy

Recommended Reads – The E-Myth Revisited

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber was recommended by David Mellor, the business mentor, honorary senior visiting fellow at Cass Business...

A practical guide to win-win

The Financial Times Essential Guide to Negotiations This book gives you what it promises on the front cover – how to achieve win-win outcomes in all your business deals.  A straightforward, practical guide that...

Big Data by Bernard Marr

Big Data is an expression that we hear on a regular basis but not everyone knows what it is and how to use it beneficially. Bernard Marr’s book is a guide for all businesses...

How data will transform business

In his TED Talk, Philip Evans explains why traditional business strategy no longer works in today’s modern business world. What does the future of business look like? Nowadays, technology is the driving force. Businesses...

The business starter pack

The First Mile by Scott D. Anthony Many people think about starting their own business. Lots of us started a business in childhood – do you remember the cliché of the Lemonade Stand from...