How great leaders inspire action

Why is Apple so innovative? Why is it that Martin Luther King led the Civil Rights Movement? Simon Sinek answers these questions in this TED talk. He introduces a really simple but insightful model he calls the “Golden Circle”. He says that inspirational leadership starts with the question “Why?”. Read the transcript.

Simon Sinek is a leadership expert and management theorist. Described as ‘a visionary thinker with a rare intellect’, Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home every day feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them. Find out more at Start with why.

This recording is reproduced with permission from TED.com. TED is a non-profit organisation devoted to spreading ideas, usually in the form of short, powerful talks of 18 minutes or less.