What nonprofits can learn from Coca-Cola
No matter where are you going in the world, there is Coca-Cola – shares her experience Melinda French Gates. Food, clean water and necessary health care may not be available but you can get a Coke, anywhere.
Melinda Gates believes if Coke can be produced, marketed, delivered and sold in developing countries, then nonprofits could help make these nations’ lives better as well. She says nonprofits must learn from innovators and develop strategies like Coca-Cola’s to save lives and make the world a better place.
Adaptable strategies to improve effectiveness:
- Take real-time data and immediately use it to improve.
- Tap into local entrepreneurial talent.
- Great marketing.
To find out more watch the video above or read the transcript.
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This recording is reproduced with permission from TED.com. TED is a non-profit organisation devoted to spreading ideas, usually in the form of short, powerful talks of 18 minutes or less.
