How data will transform business

In his TED Talk, Philip Evans explains why traditional business strategy no longer works in today’s modern business world. What does the future of business look like? Nowadays, technology is the driving force. Businesses that embrace this and try to create a culture around big data will be the winners at the end. Watch the video above or read the transcript.

Big data is an important topic as evidenced by the winner of the Management Futures category of the CMI Management Book of the Year 2016. We will look at Bernard Marr’s book, Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions an Improve Performance in more detail in a forthcoming issue.

This recording is reproduced with permission from TED.com. TED is a non-profit organisation devoted to spreading ideas, usually in the form of short, powerful talks of 18 minutes or less.