The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber was recommended by David Mellor, the business mentor, honorary senior visiting fellow at Cass Business School and author of a number of books on the theme of moving from being an employee to being a business owner.
During our interview with him in issue 10, David chose Michael Gerber’s book as his recommendation for us.
“It was a Eureka moment when I read it”
Do business owners make poor entrepreneurs? Written in 1995 as a follow up the 1986 E-Myth (and since further revised) Gerber provides more advice for entrepreneurs and small business owners. Much of the book is written as an extended conversation with a lady who had opened a pie shop, and Gerber provides detailed plans and structures to help businesses survive, thrive and grow.
For Mellor, the E-Myth Revisited was an instant hit: “so much of this book kind of resonates in terms of things I’ve experienced but also things I’ve tried to help other people with… It’s so simplistic in its approach… it just really hits home. I think that’s a fantastic book.”