Big Data by Bernard Marr

Big Data is an expression that we hear on a regular basis but not everyone knows what it is and how to use it beneficially. Bernard Marr’s book is a guide for all businesses on harnessing the power of data. He argues that data on its own is meaningless, data only has value if it is converted to insight – what he terms Smart Big Data.
Marr explains why “Big Data is the heart of the smart revolution” – and details how every facet of our life and world has become smart: health, parenting, homes, sport and even love. Really successful companies understand who are their customers, what are they doing, what do they like, what are their needs now and in the future. Those businesses have that knowledge because they have collected their customers’ digital trace and know how to use that information.
Marr’s award-winning book is a practical guide, filled with tips for business owners, leaders, managers or anyone working in this field. It’s a reader-friendly book about what could have been a dry subject. For those who aren’t convinced in the importance of Big Data, Marr makes a convincing case that it is a phenomenon and sensible use can lead to success.
The book is available at amazon.co.uk and amazon.com.