Why is Apple so innovative? Why is it that Martin Luther King led the Civil Rights Movement? Simon Sinek answers these questions in this TED talk. He introduces a really simple but insightful model he calls the “Golden Circle”. He says that inspirational leadership starts with the question “Why?”. Read the transcript.
Simon Sinek is a leadership expert and management theorist. Described as ‘a visionary thinker with a rare intellect’, Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home every day feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them. Find out more at Start with why.
This recording is reproduced with permission from TED.com. TED is a non-profit organisation devoted to spreading ideas, usually in the form of short, powerful talks of 18 minutes or less.